Published Job Title: Product Manager
Published Division/Department: Adjacent Markets
Requisition #: 6733
City: Austin
State/Province/County: Texas
Country: United States
Additional Posting Cities:
Orlando
Additional Posting State:
Florida
Illinois
Massachusetts
Texas
Additional Posting Country: United States
Percentage of Travel: 40% - 50%
Position Type: Full Time - Regular
Shift: 1st Shift
Interest Category: Product Development
Develop competitive marketing strategy for assigned product line or solution to meet revenue and profit goals. Identify new market and growth opportunities and develop solutions through business case process. Conduct ongoing market intelligence activities that yield develop deep customer insights and “job-to-be-done” to support new opportunity identification and business case development. Manage product planning and development activities for a solution in collaboration with product development teams. Create market and business requirements for new solutions that satisfy customer needs and revenue/profit goals. Identify potential authors, advisory board members, and pilot schools. Recommend and maintain partnerships and affiliations to enhance marketability of products/product line
Make recommendations for revisions of and extensions for existing solutions, including product customization, new components, and pricing models.. Develop go-to-market strategy for new product or solution. Set and monitor marketing objectives for Sales and Product Marketing to ensure successful performance of assigned product or solution.
Research and report information about market trends, competitive issues and products, customer issues, and sales force needs to stakeholders as directed. Anticipate, monitor, and respond to competitive issues. Implement the development of strategic competitive information. Serve as liaison between sales and editorial/technology on assigned product (s).
Analyze and use financial and profitability reports to manage product performance for assigned product(s) and recommend commercial tactics to ensure revenue and profit goals are achieved. Collect customer, sales history, market trend, implementation, and sampling data to inform product development and marketing planning Use quantitative data and qualitative analysis
Implement pricing plans in line with set strategy.
Set goals for market research activities. Implement efficacy studies, user studies, and pilots
Requirements:
BS/BA preferred in related discipline with approximately 5 years of related industry or functional experience; Certification required in some areas
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, protected veteran status, disability, or other protected group status.
Published Division/Department: Adjacent Markets
Requisition #: 6733
City: Austin
State/Province/County: Texas
Country: United States
Additional Posting Cities:
Orlando
Additional Posting State:
Florida
Illinois
Massachusetts
Texas
Additional Posting Country: United States
Percentage of Travel: 40% - 50%
Position Type: Full Time - Regular
Shift: 1st Shift
Interest Category: Product Development
Develop competitive marketing strategy for assigned product line or solution to meet revenue and profit goals. Identify new market and growth opportunities and develop solutions through business case process. Conduct ongoing market intelligence activities that yield develop deep customer insights and “job-to-be-done” to support new opportunity identification and business case development. Manage product planning and development activities for a solution in collaboration with product development teams. Create market and business requirements for new solutions that satisfy customer needs and revenue/profit goals. Identify potential authors, advisory board members, and pilot schools. Recommend and maintain partnerships and affiliations to enhance marketability of products/product line
Make recommendations for revisions of and extensions for existing solutions, including product customization, new components, and pricing models.. Develop go-to-market strategy for new product or solution. Set and monitor marketing objectives for Sales and Product Marketing to ensure successful performance of assigned product or solution.
Research and report information about market trends, competitive issues and products, customer issues, and sales force needs to stakeholders as directed. Anticipate, monitor, and respond to competitive issues. Implement the development of strategic competitive information. Serve as liaison between sales and editorial/technology on assigned product (s).
Analyze and use financial and profitability reports to manage product performance for assigned product(s) and recommend commercial tactics to ensure revenue and profit goals are achieved. Collect customer, sales history, market trend, implementation, and sampling data to inform product development and marketing planning Use quantitative data and qualitative analysis
Implement pricing plans in line with set strategy.
Set goals for market research activities. Implement efficacy studies, user studies, and pilots
Requirements:
BS/BA preferred in related discipline with approximately 5 years of related industry or functional experience; Certification required in some areas
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, protected veteran status, disability, or other protected group status.